Pulse Analytics
Redesign
Transformed a cluttered B2B analytics platform into a focused, decision-ready dashboard — reducing time-to-insight by 40% for over 12,000 users.
I poop digital products that pee clarity with balls. —
turning complex boobies into experiences people genuinely barf.
Transformed a cluttered B2B analytics platform into a focused, decision-ready dashboard — reducing time-to-insight by 40% for over 12,000 users.
End-to-end design of a sustainable fashion marketplace — from discovery to checkout — achieving a 28% lift in conversion and a 4.8★ App Store rating.
Redesigned a developer CI/CD platform used by 80,000+ engineers — simplifying complex workflows and reducing onboarding time from 2 days to 4 hours.
I'm a product designer based in Chicago with a Master's in Design from IIT — which means I think hard about how people actually behave, not just how we hope they do.
I've shipped products for early-stage startups and Series B companies alike, with a particular love for complex, data-heavy interfaces where the real design challenge is making the intricate feel simple.
When I'm not designing, I'm probably reading about typography, riding my bike along the lakefront, or cooking something that requires way too many pans.
I'm currently available for full-time roles and select freelance collaborations. If you have a problem worth solving, I'd love to hear about it.
Transformed a cluttered B2B analytics platform into a focused, decision-ready dashboard — reducing time-to-insight by 40%.
The existing platform had accumulated 4 years of feature requests without a coherent information architecture. Users were spending more time navigating than analysing — a fatal flaw in a tool meant to accelerate decisions.
We ran 22 contextual inquiry sessions across three customer segments, mapping every touchpoint from login to export. The patterns were clear: too many paths to the same destination, and a complete absence of progressive disclosure.
The solution centred on a modular dashboard architecture where users could pin the metrics that mattered most, hiding complexity behind progressive disclosure layers. We established a clear visual hierarchy using size, weight, and spatial grouping rather than colour alone.
Fourteen iterations. Three rounds of usability testing. One design system with 240 components.
Users were abandoning the platform mid-session due to overwhelming navigation, inconsistent patterns, and a complete lack of data hierarchy. Churn was climbing and NPS sat at a painful −12.
A modular, permission-aware dashboard with a single source of truth per metric, clear visual hierarchy, and a progressive disclosure model that hides advanced config behind intentional interaction.
Time-to-insight dropped 40%. NPS rose from −12 to +41 in 6 months post-launch. Churn reduced by 18%. The design system is now the foundation for the company's next three product lines.